Our Video Marketing Services
As a full service digital video marketing agency, we offer everything your brand needs to plan, produce, and distribute impactful content.
Video Strategy Development
Align your message with clear marketing goals. We identify your audience, define KPIs, and create a content roadmap that ensures every video delivers measurable impact..
Content Creation & Filming
From concept to final cut, our in-house team manages corporate films, branded content, documentaries, and commercials. Learn more about our video production services.
Video Advertising Campaigns
We create TV commercials and digital ads designed for broadcast, social, and paid media campaigns.
Corporate Video Marketing
Showcase your people, values, and expertise with authentic, polished storytelling. Explore our corporate video solutions.
Editing & Post-Production
We cut your content using Canada's leading talent in post-production and sound design, producing videos that make you stand out.
Cross-Industry Video Production
We work with a range of industries and professionals to deliver impactful creative no matter what you sell.
Why choose Mainspring as your video agency?
Canada is home to a lot of great production companies – but not all of them understand marketing like we do. At Mainspring, we bridge the gap. We combine the the strategy of a marketing agency with the art of filmmaking to deliver video marketing campaigns that are both cinematic and results-focused.
- Bilingual & Multilingual – We produce in English, French, and Spanish, ensuring your campaigns reach diverse Canadian and international audiences.
- Nationwide Network – With crews across Ottawa, Toronto, Montreal, Vancouver, Calgary, and beyond, we can bring your story to life anywhere in Canada.
- Results-Driven – Whether it’s boosting recruitment for hospitals, raising funds for nonprofits, or building awareness for tourism campaigns, our work is designed to achieve measurable results.
- Trusted Experience – We’ve worked with hospitals, municipalities, nonprofits, universities, and global brands, consistently delivering videos that move people to act.
When you choose Mainspring, you’re not just hiring a production team — you’re partnering with a video marketing agency in Canada that knows how to deliver impact.
Video Marketing Case Studies
" The eight videos drove around 225,000 views and 19,000 social media interactions, earning award nominations, wins, and festival selections. Mainspring managed the project proactively and was responsive to requests. Their storytelling skills and project vision exceeded expectations. "
" The measurable outcomes of the promotional video have been highly positive. Video views have exceeded the typical numbers seen in similar projects, and this increased visibility has directly translated into sales of the experience for the operator, demonstrating the video’s effectiveness in driving engagement and conversions. "
" They worked on a tight turnaround to deliver a project in time for a crucial window. They were extremely communicative, and proactive in hitting deadlines. We continue to work with them every year. "
" The team are amazing to work with - they go above and beyond expectations. "
Our Proven Video Marketing Process
Every successful video marketing campaign starts with a process that balances creativity with strategy.
1
Research and video marketing strategy
We research and plan high-level concepts for your video, with your story and goals as the guiding light. We consider a number of creative approaches and visual styles to create something truly unique.
2
Creative development and storyboarding
The meticulous planning step: Storyboards are created, scripts are written, the crew is hired, and shoots are coordinated, including scouting filming locations in Ottawa. When pre-production is complete, we’re ready to film.
3
Production and filming of your campaign
Our experienced Ottawa production team will bring your video to life. From our directors to our cinematographers and sound mixers, you’ll be working with the best video producers in Ottawa - people who know how to get results.
4
Editing and post production services
The raw clips for our shoots are transformed into the finished video through video editing and post-processing. Titles, graphics, SFX, sound design and colour grading turn your video into a finished masterpiece.
5
Distribution and performance tracking
Our videos are strong enough to stand on their own but for those who need it, we can integrate them into a larger marketing strategy. We can manage your video across all platforms; we offer YouTube channel management and campaign deployment.
Trusted for video marketing & storytelling
Frequently asked questions
Video marketing combines storytelling with strategy, making it one of the most engaging forms of communication. It captures attention faster than text and drives higher conversions.
Your goals are our KPIs.
If your goal is to recruit physicians to apply for a job, we make sure you get high quality talent to submit their CVs. If your goal is to run TV ads, we make sure that our commercial is catchy, grabs attention and drives people to buy your product. If you're trying to increase your brand equity, we prioritize impressions and engagement, making sure people see your video and take action.
A production company focuses on creating videos — filming, editing, and delivering polished content.
A video marketing agency does that and more, ensuring each video is part of a larger strategy built to reach the right audience, support business goals, and deliver measurable results.
At Mainspring Agency, we combine both: we produce high-quality videos and integrate research, strategy, distribution, and analytics so your content doesn’t just look great — it drives impact.
All industries benefit from video marketing. Video is the main form of content consumption and it's not even close. A well designed and produced video marketing campaign has the ability to supercharge your brand, no matter your industry. Some of our biggest successes have come from working with technology companies, nonprofits, education and tourism organizations.
Our videos can be seen across our website; you can also visit our videos page to see some of the videos we’re most proud of.
Yes. We work all around the world, having filmed in 5 continents and across a range of landscapes. Most of our clients are Canadian and from the US, but we also have a number of international clients that hire us as their go-to Canadian production company.
We’ve created projects for $2,000, and projects for over $150,000. The price range for producing a video varies dramatically depending on length, complexity, and other factors. We encourage you to contact us – tell us about your goals and needs, and we’ll help you determine a price point.
The time to complete a video will vary depending on a number of factors. A short social media video may only take 2 to 4 weeks to complete, while a corporate video or commercial may take 4 to 6 weeks. Documentaries and other more involved projects can take 2 to 6 months or longer. To learn more about how long your video will take to complete, contact us.
Our company has been around since 2016, starting out as "Ben Hemmings Media". As the company grew and our influence broadened, we changed our name to Mainspring Agency to establish ourselves as the leading Canadian video agency.
Our core team is very experienced, our lead producers each have over 10 years video production experience, and we regularly hire leading Canadian producers, directors, cinematographers, and editors to support our core staff on projects.
Locations we serve
Our video production company films worldwide, and most of our projects are filmed in Canada, working with Canadian brands. Currently, we have locations in Toronto, Ottawa, and Gatineau—but no matter where you are, we can craft a video that tells your story and resonates with your audience. Visit our location pages to learn more:
Start your Video Marketing Project
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