One Tree Planted

Branded Content

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The Challenge:

How can we increase donations to our Andes project?

The Client:

One Tree Planted (USA)

Our Role:

Video Agency

Our Solution:

We have been working with One Tree Planted since 2018 on retainer, and they asked us to create an impactful video to help fundraise for their Andes project.

After a lot of pre-production, we decided to create a short semi-scripted video showcasing the beauty of the surrounding landscape, and emphasizing the impact on the Indigenous communities they are collaborating with.

The Results:

The result was a 3 minute video with powerful imagery and impact statements from the on-the-ground partner.

The video directly generated a single donation of $1m USD for the project. It was also used to fundraise for many years, and was often used as the go-to asset by their sales team, in their marketing and during public appearance for many years.

In 2022, One Tree Planted had a first-time donor commit a million dollars, stating the reason they wanted to get involved was the Andes video. Overall, working with Mainspring has not only built the brand and voice of One Tree Planted, but has provided an authentic and impactful way for us to tell stories to a global audience and inevitably has helped us raise millions of dollars for reforestation.
Read the verified 5 star review on Clutch

Rachel Greenman • Director of Philanthropy, One Tree Planted

Services Provided

Cinematography, Colour Grading, Creative Development, Directing, Drone Cinematography, Editing, Photography, Post-Production, Scripting

Client Industry

Nonprofit, Environment, Sustainability, Conservation

Budget

$10,000 to $49,999

Next project

One Million Trees

View Project