Mike from The New Business shares his experience in a new testimonial video
A Testament to Trust, Creativity, and Results
When it comes to crafting compelling visual content, collaboration is key. That’s exactly what happened when The New Business (TNB), a marketing agency focused exclusively on the travel and tourism industry, partnered with Mainspring Agency for the launch of their client's new brand: The Seven. The result? A long-term relationship rooted in creativity, trust, and exceptional outcomes.
A Creative Partnership Built on Trust
The History
We first worked with The New Business in 2022 on a project for our mutual client, Ontario's Highlands Tourism Organization. Through that partnership, we established a relationship, great personal connection and a good working relationship. From there, we worked directly with TNB on the Picture Your Dream Job campaign for Destination Northern Ontario, delivering a video that smashed all metrics.
Developing Video for Brand Launch
In 2023, Mike Jacobs, CEO of The New Business, approached Mainspring Agency with a strong brief for the launch of Northeastern Ontario's new brand, The Seven, project but needed a professional video production company to turn those ideas into an impactful, cohesive campaign. Reflecting in his testimonial, Mike says:
“We had the brief for the brand, but we didn’t have the full articulation of how this was going to translate for the audience. That was really where Mainspring shone.”
At Mainspring, we understand that execution is just as important as planning. By taking ownership of the creative vision and aligning with the project’s goals, we ensured the deliverables exceeded expectations.
The Impact of the Brand Launch Videos
Results That Speak for Themselves
The videos produced for The New Business didn’t just meet their needs—they far exceeded them.
“The visual assets turned out incredibly well,” Mike noted. “The reception from both the client and the target audience was exceptional. Social media performance was strong, and the paid ads did well in terms of conversion.”
Mainspring's video content delivered measurable results, demonstrating the power of a well-executed tourism video marketing campaign and a clear, compelling narrative.
Strengthening Their Client Relationships
The success of the videos didn’t just benefit the end client; it strengthened The New Business’s reputation within the tourism industry. By providing high-quality content that resonated with audiences, the videos cemented their expertise as a marketing agency specializing in tourism. It’s a reminder of how impactful visuals can elevate a brand’s position in the marketplace.
A Continuing Relationship
We work as a video production company for marketing agencies around Canada, but Mike and the team at TNB have a special place in our hearts. Lots of fun times and great experiences, and they're a team of real people, hard-working and driven to deliver excellent at all times.
Since the Seven brand launch we've worked on another major video project in the summer of 2024, demonstrating the power of strong, collaborative relationships in video marketing - video below.
Testimonial Advertising
The Power of Testimonial Videos
We can't thank Mike enough for making the time in his busy schedule to film with us. Testimonials like this help our brand establish trust and create a connection with new potential clients.
If you found this video motivating and helped you connect with our brand, testimonials may be a great way to grow your sales too. If you're interested in exploring the power of testimonial videos, reach out and. let's get started on your project.
Watch Mike Jacobs’ full testimonial video above, and read his review on Clutch.
More about Mainspring Agency, Video Production Company
Mainspring Agency is a top Canadian video production company, with offices in Toronto and Ottawa. We’re a passionate team of storytellers and visual artists committed to delivering exceptional video content, and we work with companies from all over the world to produce video and film content.
We approach each project with a blend of creativity and strategy, ensuring that every video not only looks stunning but also drives meaningful results.
Our work is driven by a desire to elevate our clients’ brands, connect with audiences, and make a positive impact on the world. Whether it’s corporate video production, testimonial advertising, or documentary production, Mainspring Agency consistently ranks as one of Canada’s leading production companies.