The Challenge:
How can we encourage domestic tourism through storytelling?
The Client:
Ontario's Highlands Tourism (Ottawa Valley, Canada)
Our Role:
Video Agency & Production company
Our Solution:
"The Connections Series"
After initial consultation with the client, we decided to create a series of seven short documentaries with locals to the Ontario's Highlands Region who have inspiring stories of overcoming challenges and making a different in their communities. From the Ottawa River to Halliburton, ON, we found stories of people working in tourism, or tourism-adjacent industries, and we built around the series by subtly integrating the client's brand and goals into the videos.
The Results:
The campaign was a resounding success. It won the Innovation Award at the Tourism Industry Awards ceremony in Ontario, and further marketing awards at Content Marketing Awards and Skift Idea Awards. The individual films also won numerous film festival awards. The “Connected to Water” film won Official Selection at The Outdoor Film Festival, Paddling Film Festival, and the Waterwalker Film Festival, and a Gold at the Telly Awards. It was also picked up by Paddling Magazine and numerous other publications across Ontario.
The end-of-campaign results from the client were:
• 35,525 referrals to operators
• 430,724 organic views
• 224,566 video views
Casting, Cinematography, Colour Grading, Creative Development, Directing, Drone Cinematography, Editing, Photography, Post-Production, Sound Recording
Travel, Tourism
$49,999 to $99,999