The Challenge:
How do we fundraise for our Nevada project?
The Client:
One Tree Planted (USA)
Our Role:
Video Agency
Our Solution:
After many years of success developing project-based storytelling with One Tree Planted, we decided to create a short documentary highlighting the challenges and successes of planting trees in the desert.
We leaned in to the western film style, a dramatic title and western-style font, we shot in the cinematic 2.35:1 aspect ratio, wide shots of dry landscapes, creaky metal sound design, slow pans across a harsh environment, and warm hues throughout. We contrasted this with the river ecosystem that has developed, showing lush shots of trees, water plants and fish.
Cinematography, Colour Grading, Creative Development, Directing, Drone Cinematography, Editing
Nonprofit, Environmental