One Million Trees

Role: Production Company


The challenge:

How can we educate the public about the need for ecological restoration after record-breaking forest fires in British Columbia?


Client: 

One Tree Planted, British Columbia.


Solution:

We travelled to Williams Lake in BC to film a short documentary with on-the-ground tree planting partners about the efforts to reforest parts of the province that were decimated by the first fires.

We focused on the team's efforts in partnership with the Tsilhqot'in Nation, in the community of Yunesit'in, filming an interview with Chief Russell Myers Ross, as well as key collaborators in the Provincial Government.


The Video:

The final video was instrumental in fundraising for One Tree Planted's multi-million dollar BC project.

From being used in targeted comms to high-value donors, to highlighting the collaboration with governmental agencies, and receive g38k views on YouTube, the video was a resounding success.